REVROK — Industrial channel development
Your products.
The right markets.
The right partners.
We help industrial manufacturers build effective sales channels in Europe and the Middle East — without the overhead of managing agents, distributors, and commercial relationships yourself. Built on three decades of hands-on experience across European industrial distribution.
This is not a directory listing service. This is active commercial development — identifying the right markets, finding and qualifying the right partners, structuring the commercial arrangements, and staying involved until the channel produces results.
The experience behind REVROK
What three decades
in industrial sales looks like
No academic credentials. No theoretical frameworks. Operational experience across the full commercial lifecycle of industrial products — from first market entry to established distribution networks.
30+
Years in European industrial sales
Building distribution networks, managing agent relationships, and developing export channels across Western and Eastern Europe for industrial manufacturers.
GM
General management of multi-company groups
Full P&L responsibility across multiple companies simultaneously. Experience includes turning around underperforming businesses by concentrating on sales first, then product development and cost control.
B2B
Industrial product expertise across sectors
Deep commercial knowledge across process equipment, pumps, valves, filtration, instrumentation, and industrial consumables. Understanding both the manufacturer’s and the distributor’s perspective.
What we do
Channel development —
from strategy to first sale
We work with manufacturers who have a good product and need the right commercial partners to sell it internationally. We do not hand you a list of names. We build the channel.
Market & channel assessment
Honest evaluation of your product’s fit for European and Middle Eastern markets. Which sectors, which countries, which type of partner — agent, distributor, or direct — makes commercial sense for your specific product and margin structure.
Agent & distributor identification
Finding and qualifying the right commercial partners for your product and target markets. Not a database search — active outreach to established industrial agents and distributors with the right sector coverage, customer base, and market presence.
Commercial agreement structuring
Defining territory, exclusivity, commission structure, performance expectations, and termination conditions. Getting the commercial framework right from the start saves significant time and money later. Experience with both agent and distributor contract models across multiple European jurisdictions.
Active sales representation
For selected manufacturers, direct sales representation in target markets — introducing your products to relevant buyers, OEMs, and procurement teams. This is not consulting at a distance. This is selling.
Channel performance & review
Ongoing review of agent and distributor performance. Identifying what is working and what is not. Restructuring underperforming arrangements. Adding coverage where gaps exist.
Who this is for
The right client —
and the wrong one
✓ We work well with manufacturers who…
- Have a proven industrial product with a clear application and competitive specification
- Hold the relevant international certifications for their target markets
- Can supply complete technical documentation, training materials, and commercial terms
- Want to build a real sales channel — not just a listing or a brochure
- Understand that building distribution takes time and commercial commitment from both sides
- Are open to honest feedback about product positioning, pricing, and market fit
- Want a partner who earns from results, not from hours billed
✕ We are probably not the right fit if…
- Your product is not yet certified for European or Middle Eastern markets
- You are looking for a consultant to write a report rather than develop a channel
- You want a distributor to buy and stock your products — we find agents and channel partners, not buyers of stock
- You expect significant results in 30 days without the commercial infrastructure to support them
- You are not prepared to invest in the relationship — documentation, samples, response time, commercial flexibility
Sectors & territories
Where we operate
Our primary focus is European and Middle Eastern industrial markets. Sector coverage reflects hands-on commercial experience — not general knowledge.
Industrial sectors
Primary territories
How we work
Commercial model —
aligned with your results
We do not charge by the hour. Our commercial arrangements are structured to align our interests with yours — we earn when you earn.
Primary model
Consultancy fee + % on sales
A structured engagement with a defined scope — market assessment, partner identification, commercial agreement support. Combined with a percentage on sales generated through the channel we develop. This aligns effort with outcome.
- Defined scope and deliverables agreed upfront
- Consultancy fee covers assessment and channel development work
- Percentage on sales provides ongoing alignment
- Terms agreed per engagement — no standard rate card
Alternative model
% on sales only
For selected manufacturers where the product fit and market opportunity are clear and the risk of the engagement is one we are prepared to take. No upfront fee — pure results-based arrangement.
- Only available where we have high confidence in the commercial opportunity
- Requires complete export-ready documentation from day one
- Longer commitment horizon — channel development takes time
- Percentage structure agreed before engagement begins
Also available
REVROK Industrial Sales Network
For manufacturers who want a managed network of pre-qualified agents rather than a dedicated consultancy engagement. Curated matching, coordinated by REVROK, on a percentage of sales basis.
Get in touch
Tell us about
your product & markets
All enquiries are reviewed personally. We respond to every serious enquiry within 3 working days. There is no obligation at this stage — just a conversation about whether there is a fit.